Remarketing
With the help of Google Analytics, it is possible to collect user data and organize individuals into audiences based on their specific actions. Behaviors such as: shopping cart abandonment, failure to complete an online form, or even spending a particular amount of time on a specific URL, are all criteria that can be used for leveraging remarketing ad formats to be served through the Google Ads platform.
This feature has the capability of targeting individuals who already came to your website, meaning that they are already qualified based on criteria determined by the site owner. By bringing people back to the website via paid ads that deliver a specialized message, there is a higher likelihood of yielding a desired action with respect to campaign-specific goals.
Reaching prospects through PPC ads through display and text ads embedded within the web properties that they frequently visit, it is possible to re-engage individuals through various touch points and navigate them along the conversion funnel, therefore increasing the likelihood of success by keeping your brand message and unique offering top of mind.
Previous site visitors can be targeted using the following methods:
- Standard Remarketing
- Dynamic Remarketing
- Remarketing for mobile apps
- Remarketing Lists for Search Ads (RLSA)
- Video Remarketing
- Email List Remarketing